서울대학교 아시아연구소 온라인 매거진

Rethinking Cultural Brokers: How to Make Ecotourism Work

이 글은 세바투 마을 청년들이 전통문화와 자연을 활용해 공동체 기반 생태관광을 운영하는 과정을 분석한다. 주민들은 생태관광에 적극적으로 참여함으로써 지역 고유의 공간성과 진정성을 결합한 관광을 실천하며, 경제적 이익을 얻을 뿐만 아니라 전통문화에 대한 새로운 의미를 발견한다.

Rethinking Cultural Brokers: How to Make Ecotourism Work

『SUVANNABHUMI』 17권 2호, 2025.

저자: 정정훈(아시아연구소 동남아시아센터)

발리 세바투 마을 청년들은 생태관광을 통해 어떻게 지역 문화의 주체가 되는가?

This paper discusses the cultural practices in ecotourism among the residents group in the Ubud region of Bali. It examines the role of the village youth group for the in ecotourism practices and explores as well as their role as a means of in achieving existential authenticity. The community-based tourism (CBT) program run by the youth group of Sebatu Village is similar to like the existing commercial trekking tours. By utilizing the natural and cultural resources of the village in which they live, they use the Balinese tradition combined with the spatial and existential authenticity of the Sebatu Village. In addition, previously marginalized resident groups are participating actively in ecotourism and this experience is providing economic benefits and new understanding of their traditional Balinese culture. In the end, this article will provide a new perspective on who should be the main agents in the tourism commercialization process that utilizes traditional culture in the tourism area.

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